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Apple Bottoms is a international fashion lifestyle brand that caters to trendsetting women of all shapes and sizes. Celebrating and liberating the natural curves of a woman's body is Apple Bottoms' supreme mission.
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In August 2003, the multi-platinum superstar Nelly, alongside Yomi Martin and Ian Kelly, created their unique brand, Apple Bottoms. Nelly describes the intent behind the design by saying:
"A woman should not try to fit the clothes; the clothes should fit the woman!"
His creative team of designers crafted the perfect fit for different silhouettes that accentuate the curves of all women. Nelly is personally involved in the process to ensure that the designs enhance the beauty of the woman who wears them.
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In April of 2004, Apple Bottoms partnered up with Picked Fresh, LLC in a new venture to expand and further develop the brands early success. Since then, Apple Bottoms has matured into an international fashion focused denim brand. AppleBottoms international status has grown rapidly with the labels' induction from the USA into Europe, South Africa, Dubai, Australia and New Zealand.
The signature apple pockets, which began as Apple's core, has transcended into a cutting edge collection that extends the boundaries of denim. Keeping true to its innovative design and style the AppleBottoms label is branching out from its denim collection the "Apple Tree" and has grown into: fragrance, handbags & accessories, footwear, intimates, swimsuits, plus sizes, scrubs, sunglasses, optical, jewelry, girls wear and infant apparel.
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Apple Bottoms jeans have been worn and are beloved by celebrities including Oprah, Vivica Fox, Fergie, and Ashanti and the brand has been featured on “America’s Top Model and the “The Ellen Show.”
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